Dodge
Brand Campaign
Welcome to Muscleville
Wouldn’t it be great if there was a place where gearheads and muscle cars could roam free? A place that celebrates and reveres muscle car culture? There is. It’s called Muscleville. And it’s not just a place. It’s a state of mind.
My First Shoot!
I keep this campaign in my book because of how important it was for my career: It was my first big brand campaign. I got to travel to LA to work with industry leaders as a junior and got a hands-on learning experience with pre, during, and post-production.
Look Closer…
This was a shoot filled with art direction; it was so fun taking aspects of a real town and giving them some muscle. We dressed mannequins in racing gear, rebranded the movie theater to feature car language and posters, gave the coffee shop a fast makeover with tire donuts, gave the town a very muscular mayor, and more.
