Detroit Zoo
Brand Campaign (Pro Bono)
Benefits of Vitamin Z
Vitamin Z isn’t just good for kids. Research indicates many physical and psychological benefits that spending time with animals has on humans. So, we marketed all of the tangible health benefits that come from spending a day around animals at the Zoo.
Don’t Skip.
I worked on this campaign around the time YouTube started doing pre-roll ad placements, so we played into that functionality with our execution: stick around for the full ad to reduce stress by watching adorable otters play.
