Alienware
Brand Campaign
Where Human Meets Machine
Designed to make you one with your machine, Alienware’s purposeful engineering takes getting lost in your game to a whole new level.
We took home a few awards with this one. Our campaign won 3 Gold American Advertising Awards:
Animation, Special Effects, or Motion Graphics.
Campaign Art Direction
Computer Generated Imagery
This was an interesting project to work on… we got final approval to start production right when COVID-19 hit and the world shut down.
Determined to keep our work alive and our jobs secure, we geared up for what turned into an epic learning experience.
All of the work we did for this campaign was created in CGI, making this the first campaign at Dell to feature CG talent. It was pretty challenging, working in this new territory, but I’m proud of where we ended up!
A new experience
